- Our Mission
- We are passionate about giving people the tools, inspiration and knowledge to become the
best that they can be. To be healthier, happier and more productive. To be successful in
all areas of their life.
- Perhaps your desire is to excel in your chosen profession; to create a more fulfilling life;
to become a better parent, husband, or wife; or you simply have worthwhile goals and aspirations
that you want to achieve. Whatever it is, we can help you get there.
- Our Philosophy and Culture
- "The only limit to your impact is your imagination and commitment."
- As a new company, our culture is still being shaped. However, the philosophy so beautifully
described in the above quote is part of our mantra as we feel it represents the proper mindset
- For our customers, we want to offer revolutionary, life-changing products... products that work.
This means being committed to research and seeking innovative solutions to common, everyday
- For our staff, this means creating a work climate in which everyone can excel. We want to
attract the brightest minds and then empower them to use their creativity to develop
cutting-edge products that ambitious people want and need.
- Whether you're a customer or an employee, whenever you interact with us, we want you to
sense the difference. We want to project integrity, energy, commitment, a positive attitude,
- Dale Swain
- Our founder, Dale Swain, is an entrepreneurial advocate. Having experienced both massive
success and catastrophic failures over his 25 years as a business owner, Dale knows what
it takes to succeed and how to overcome personal setbacks and obstacles. The ultimate
optimist, his positive attitude, passion, and confidence are contiguous. The 5i Company
was created as a result of Dale's vision of building a world-class company that will lead
the field in personal development and achievement. His wisdom, leadership skills, and
compassion for others makes him uniquely qualified to make this vision a reality.
- What others say about Dale:
- The words that come to mind first when I think of Dale are leadership and integrity.
Dale has the ability to cast a challenging, yet realistic vision that both inspires
- Dale demonstrates his integrity and leadership skills by being up front and honest with
customers as well as associates. You just know that you can count on him. How refreshing
to work with someone who doesn't make their decisions based on a quick sale or a fast buck.
- Additionally, Dale is very industrious and stays the course long after others give up and
- Dennis Slone
- I have witnessed Dale in multiple business settings, entrepreneurial endeavors, and
team-oriented projects. I have always been impressed with Dale in these scenarios. He has
displayed the necessary elements of discipline and ambition to start, lead, and complete
projects. This is critical because Dale is also given to excellence. He refuses to put
forward half-hearted or less than impressive products. He is always willing to take the
extra time to make sure things are done well.
- Additionally, Dale possesses a high degree of creativity. Though he is willing and able
to follow structure, Dale can also be innovative when given the opportunity. He is also
an excellent teammate. His willingness to laugh, eagerness to learn, and genuine concern
for people allow him to work extremely well with others. His work ethic, creativity, and
cooperative team skills combine to make him a rare asset in my opinion.
- I can honestly say that Dale is an incredibly loyal, thoughtful, and trustworthy friend.
I have furthermore found his practical wisdom beneficial to my own life.
- Dustin Rogers
- Dale's inspiration, demeanor, and motivation helped me create opportunities to make a
better life for me and my family. It is what Dale taught me about myself and what I could
do that was most important. I will be forever indebted for Dale's priceless coaching to
make me a more productive person. He is a wonderful person that has helped so many.
- James R. Sharp
- I had the privilege of meeting Dale Swain while working on a business project. He was our
group leader and mentored me as I navigated the unsteady waters of sales and entrepreneurship.
I found him to be a man of the highest integrity, and over the years, my admiration for this
forward-thinking leader has consistently grown.
- Very few people we meet and work with over a number of years leave us with an unwavering
impression of being amongst the highest caliber of human beings we'll ever know. Dale Swain
is one of those people.
- Lisa Lockworth
- When I think of Dale, the following descriptors immediately come to mind: unpretentious,
down to earth, utmost integrity, very approachable, highly respected, respectful, courteous,
visionary, and unshakable positive attitude.
- What impresses me most about Dale is his unassuming leadership behavior. He has the rare
ability to honestly "self-reflect" and then come up with a game plan for change. I've
experienced for myself and quietly observed Dale guide others towards personal growth changes
that lead to improved performance. Dale has an inspired way of challenging others so that
they want to give their best. He leads by example, which motivates people to achieve more
and creates a contagious culture of driven team players.
- Virginia Getchel
- Dale's business acumen is second to none, and I have personally been on the receiving end of
his consultation and coaching. Dale has launched, built, and duplicated a number of successful
businesses in his career, and has taught and coached others to the same levels of success.
Dale leads by example, and would never ask anyone to do anything he himself has not already
done. His attitude is one of, it's not "you do it," or "I'll do it"... it's "WE'LL do it
together!" This is his motto, and he implements it to perfection.
- The lessons I have learned from Dale on how you treat and lead people, how one manages teams
and projects, and how one defines action/result-oriented leadership have been pillars of both
my personal and professional success.
- Dale possesses extremely strong levels of technical aptitude and intelligence, while at the
same time, one of the most humble and selfless people I know. He gives and subsequently attains
respect, because he treats people with dignity, and looks for the best in those with whom he
surrounds himself. Because of that, people around Dale rise to the occasion. I truly feel this
is a critical factor in Dale's influence, and in his ability to get the best out of himself,
his peers, and the teams he manages.
- Finally, Dale is just an exceptional and fun individual to be around. He has a great sense of
humor, and realizes relationships are at the heart of a high quality of life. He serves with
excellence and performs at a very high level. I regularly ask myself, "What would Dale do in
this situation?" Results are always positive!
- Patrick Lawler
St. Louis, MO
- Dale has a gift of vision and enthusiasm for what is possible to achieve in business. He does
his research and creates a plan or blueprint for achievement. I have been an avid fan of every
opportunity Dale has presented.
- Dale is a top-caliber performer, but he is also about helping others to succeed at a high level
as well. He has a way of always bringing out the best in you. He has excellent communication
skills and is a dynamic leader. Whenever Dale takes on a project, it becomes an exciting task
for everyone involved. Dale has always had a keen understanding of technology and its effective
use. Dale's best quality is his ability to bring a group together for a common goal and achieving
above ordinary results.
- Christine Menear
Chapel Hill, NC